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Bao Nam Do
Projects
Entrepreneurship2025

GreenLight

Décor from recycled materials — a real startup where I ran the technology.

GreenLight — live online store for recycled-material décor

My Role

Deputy team lead for technology (1 of 5). I shaped the idea, built the online store and the system behind it, and helped take the product to market.

Technology

Web platform · E-commerce · System design · Operations

Measurable Impact

  • Customers (year 1)93
  • Revenue (year 1)150M+ VND
  • Student Startup Ideas2nd · Hanoi

Competition Video

The Problem

Waste materials pile up while decorative goods are bought new. GreenLight asked whether recycling and reuse could be a business, not just a slogan — a small, concrete step toward a circular economy. The test we set ourselves was uncomfortable on purpose: would anyone actually pay for décor made from what others throw away?

What I Built

As the team's technology lead, I built the online store and the system behind it — product catalog, orders and the back office — so a school project could actually sell to real customers rather than just pitch a deck. It's the difference between a slide that says 'we could sell this' and a checkout button that takes real money.

My Role on the Team

I want to be precise here: GreenLight was a team of five, and I was deputy lead for technology, not the founder. I shaped the idea and owned the whole technical side while teammates led product, sourcing and sales. Learning to own one pillar completely while trusting four other people with theirs was a different skill from running my own project — and just as valuable.

From Pitch Deck to Real Revenue

In its first year GreenLight reached 93 customers and more than 150 million VND in revenue — modest numbers I'm careful not to inflate, but real ones, from real orders that had to be packed and shipped. Real customers complain, return things and change their minds; handling that taught more than any hypothetical market ever could.

Recognition

The venture won second place at Hanoi's student startup-ideas competition and went on to the National Student Startup round — but the recognition I value most is simpler: the store is still live, and people we've never met have bought from it.

Why It Matters & What's Next

GreenLight taught me to connect three things I care about — computer science, real customers and sustainability. Running a business that had to ship real products was a harder, more honest test than any pitch, and it's the reason I now trust systems that survive contact with real users over ideas that only look good on a slide.

Technology

WWeb platform
EE-commerce
SSystem design
OOperations

From the live product

GreenLight — competition video
GreenLight — competition video

What I Learned

  • A small number of real, paying customers teaches more than a large imagined market.
  • Sustainability only counts when someone will actually pay for it.
  • Owning one pillar well, and trusting teammates with theirs, is its own discipline.

What comes next

  • Confirm and document the first-year figures so every number here is independently verifiable.
  • Rebuild the store on the platform lessons from AvaB, and widen the product line.

Last updated: 2026-08-12